Straight after graduating from Feller Institute of Design and Fashion, Italy in 2000, Elena Pignata (age 18) wins the Fashion Onward Grand Prix Award and is invited to show her creations at Tokyo’s Fashion Week.
She then becomes a requested fashion consultant for several Italian major Brands, among others, Malloni, Jaggie, La Martina, Cotton Belt (2000-now). During her career Elena has also been designing for Caractere of Vestebene group and Chervò golf wear.
In 2006, she goes solo and founds her own Brand, Ombradifoglia, a very personal and avant-garde label: “jewels carefully sheltered under the leaves shade” (Ombradifoglia in Italian). That same year she opens her Atelier in Turin, Italy.
Supported by Camera Nazionale della Moda, she designs a second brand (a.ve), presented in Moscow, Istanbul and at the Fashion Week of Tokyo and Milan (2009 – 2011).
From 2012 until today she has been presenting her Ombradifoglia collections at Tranoï, Paris Fashion Week. Her collections are sold nationally and internationally in Kuwait, Taiwan, Cairo, Saudi Arabia and Japan.
Finalist of Project Runway Italy, 1st edition, 2014, Elena is currently running her own Atelier in Italy, consulting for Pier Antonio Gaspari and Dorando, and traveling around the world to promote her brand Ombradifoglia.